Rube Goldberg Machine – Behind The Scenes!

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You’ve watched the video (multiple times), been wowed by our Rube Goldberg Machine, marveled at its crazy ingenious design, and wondered just how exactly we got the whole contraption to actually work.

Well, today is your lucky day: the band, in collaboration with the film crew and machine engineers, have put together a feature about the machine for you to enjoy. The interactive application includes photos, videos, and behind-the-scenes facts about every phase of the making of the video from start to finish. What’s more, we culled many of the details from fan requests and discussions when creating the application.

The result is an interactive floor plan that we think is as entertaining as it is informative, and we hope you’ll feel the same! Check it out by clicking below:

Ok Go – The Rube Goldberg Machine Interactive Floor Plan

Onwards and Upwards

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Big news.

OK Go has struck out on its own. The band has left the EMI family of corporations to form their own enterprise, a homemade upstart called Paracadute. In addition to being humanity’s second most fun word to say (“pamplemousse” was taken), Paracadute is really just a way for the boys to continue doing what they’ve always done. Which is whatever they want. Being OK Go just got a little bit easier.

So please join me in welcoming Paracadute into the world. As yet, there’s no building, no logo, no employee manual. Just the band, some paperwork, and a bunch of insane ideas. Plus two dogs in suits. Exciting stuff.

A word on Capitol/EMI: Neither our lawyers nor their lawyers have any hard feelings and, in fact, the split has been remarkably friendly. There are many wonderful people at the company who have worked very hard on our behalf, and we’ve become very close with them over the years. Even if the band hadn’t signed a non-disparagement clause as part of the deal, we would have nothing bad to say. All joking aside, we’re very thankful, and we wish them all the best.

So, pop a cork and blast Of The Blue Colour Of The Sky. Today is a big, exciting, incredible day, the latest lovely moment in a big, exciting, incredible week.

More news soon.

Jorge

PS… Oh, fine. More news now: If you can’t get to one of the thirty-plus shows on the upcoming tour, fear not: the boys will be on your TV. In the next month they’ll visit Carson Daly (4/16), David Letterman (4/28), Steven Colbert (4/29), and Jimmies Kimmel (4/1) and Fallon (5/4). They’ll also be at Bamboozle, Bonnaroo and Sasquatch. Some busy months ahead.